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t RWA Nationals in San Antonio, I attended a panel of hybrid authors.  The discussion centered around their reasons for choosing traditional versus indie publishing. One author, who identified herself as strictly self-publishing now, stated that indie authors are the ones who are making the right business decision. There is more money to be made on indie books. In her opinion, those who publish through traditional channels are doing so for “emotional” reasons. She thinks that’s fine, as long as traditional authors acknowledge that’s what they’re doing.

I disagree with her basic assumption. A good business decision can be about more than money.  Authors need to find new ways to measure success.

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*This post was first published during the month of Aug. 2014